By integrating online advertising and CRM, ClearSaleing is able to provide direct marketers (companies that market online but complete sales offline) the same profit tracking and optimization benefits we provide to Internet retailers. Once you close the loop between online leads and offline sales, sales are automatically matched to the lead where the sale originated. With this data, you can identify which ads are responsible for your most profitable sales. You’ll also be able to maximize the profitability of your account by focusing your ad spend only on campaigns and sources that have proven to turn a profit.

Our services include:

»	CRM Audit. We provide audit services to determine readiness for CRM integration into online advertising systems and the optimal method for integration.
»	CRM Integration. We provide integration of your CRM and sales tracking systems (e.g. Oracle, SugarCRM, Salesforce, ACT!, Goldmine, SalesLogix, custom) with your paid search tools.
»	CRM – Online Advertising Setup. We provide services to set up your CRM system for additional fields in the Opportunity, Contact, Account and Lead views.