ClearSaleing’s tracking technology provides clear proof of progress in online advertising with the only metric that matters: profit. However, many businesses that advertise on the web also produce a significant number of sales over the phone or in the store. Therefore, an important aspect of consumer behavior, the purchase, is not captured by traditional online tracking solutions because the event does not occur online. Without a sophisticated solution, these businesses are not able to understand how their online advertising is driving offline sales.

ClearSaleing’s Offline Tracking Technology solves this problem and provides advertisers with the ability to understand how online advertising affects offline events such as a phone sale or a purchase made in a store. The information gathered by this technology enables the advertiser to better determine the contribution of search engines, comparison shopping engines, email campaigns, banner ads, and other sources to the overall profitability and sales of their business. This is because the offline tracking technology fully integrates and extends ClearSaleing’s online tracking features to offline sales.

Now, ClearSaleing’s online and offline tracking technology provides clear proof of progress with the only metric that matters: profit!

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