We built our ad tracking and optimization solution on a data warehouse, so we
can provide detailed information on customer behavior. The data warehouse also
allows you to discover patterns and clusters in lead and sales data and predicts
which products customers are likely to buy and recommends which products may
make effective bundles. Customer Analytics can also assist with market basket
analysis and dynamic offers (25% of our customers buy A when they purchase B).
New, optimized offers can be fed back into PPC optimization in order to align
site shopping content and PPC advertising with targeted campaigns and customized
offers.
Our Customer Analytics services include:
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Opportunity Analysis. We configure ClearSaleing technology to
identify potential high-growth, cross-sell and up-sell opportunities.
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Data Mining. We provide sophisticated data mining services to
track and analyze your customers' buying behaviors.
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Pattern/Cluster Analysis. We analyze you data to discover
patterns and clusters in lead and sales data and predicts customer buying
behavior.
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Targeted Promotional Offers. We identify and build targeted
online promotional offers & integrate them into your favorite email, banner, and
web site campaigns.
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