The Internet is revolutionizing the direct marketing industry by fundamentally changing the way companies connect with their customers. In order to effectively capture and maximize the new opportunities presented by the Internet, direct marketers must be able to provide simple, effective navigation for target prospects along 4 dimensions: (1) attract prospects that match their target customer profile to their Web site or offline lead capture mechanism (e.g. phone); (2) engage and move those prospects through the online or offline conversion cycle; (3) trigger the buying action converting those prospects into paying customers; and (4) be able to tie the actual sale to the original online marketing initiative.

ClearSaleing provides an advertising analytics solution to direct marketers that bridges the chasm between their Internet lead generation and sales tracking systems (CRM). ClearSaleing's solutions for direct marketers draw from a comprehensive set of Internet marketing services that are coordinated, tracked and optimized through our best-in-class advertising analytics technology. Our technology is tightly integrated with the direct marketer's CRM system, allowing us to track and optimize the true profit and ROI of each Internet marketing campaign and source.

The following is a list of Internet marketing services, through ClearSaleing's partner network, that can be tailored and effectively integrated with your own in-house capabilities as needed: