Search Engine Feed Management, Professional Internet Marketing Company

Feed Management

Each Comparison Shopping Engine (CSE's) has its own file format that you must adhere to, making it difficult and costly to work with multiple CSE's. The primary value proposition of any feed management company is that you only need to create one feed, and they will manage the creation and distribution of the multiple feeds to the CSE. However, there are many other tasks that must be completed to setup your feeds, and the low-end feed management companies do not provide all the services you need to get your feeds up and running properly. You need to find a provider with a full service solution that assures you will be up and running with minimal effort on your part in a predictable period of time.

ClearSaleing, through its partner network, provides the following feed management services:

»	File Registration with Each CSE. We manage the entire file registration process for each CSE.
»	Daily Feed Result Reporting. We consolidate all CSE information into one, easy to understand dashboard, allowing for the optimization of your advertising spending across CSE's and other online advertising sources.
»	Product Categorization. We map your categories to the categories used by each shopping engine.

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»	Feed Filtering and Optimization by CSE. We track the conversion rates for each engine and filter your feeds according to pre-established parameters for product price, category and particular CSE. We also constantly monitor your Profit on Investment (POI) for each product on each CSE so we can effectively manage your feeds and filter out the underperforming products.
»	Creation of the Product Extract from Your Database. We ensure that your feeds are being sent to CSE's in the optimal format, eliminating typical problems such as multiple rows for the same product code, inconsistent usage of product attributes and attributes that say one thing but mean another.

Why is ClearSaleing Better?
»	Technology. ClearSaleing provides a full solution for your CSE's. You no longer need to install conversion tracking code for each shopping engine. In fact, if you are already using ClearSaleing's Profit Tracking technology, there is nothing else to install on your Web site to track your CSE traffic and conversions.
»	Process. ClearSaleing has a standard process for implementing your CSE's. This ensures that your feeds are setup in a predictable period of time.
»	Optimization. ClearSaleing can automatically eliminate underperforming products from your CSE's and identify products that may benefit from increased bids.




	Begin charting your course to more profitable online marketing campaigns. Call 800.592.0463 for more information.


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