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ClearSaleing’s online advertising portfolio management approach is analogous
to the enterprise buying approach of traditional media, but with the distinct advantage
of being able to track the true ROI of the investment in each ad source.
The ClearSaleing Portfolio Optimizer is based on sophisticated, goals-based modeling
for new and existing campaigns, enabling companies to quickly identify advertising
strategies with the most profit (ROI) potential and recommending improvement opportunities
both within and across campaigns. Users are able to enter information related to
each campaign, including parameters, forecasts and goals. The system will then recommend
improvement opportunities within and across campaigns.
Features include:
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Automatic elimination of wasted, unprofitable expenditures
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Assurance of the profitability for all your sources, campaigns, ads, products and
keywords
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Efficient management and modification of your campaigns, bids and ad placements
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Unique campaign clustering based on profitability groupings vs. traditional
product/service groupings
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