Your customers, your vendors, your friends and your enemies are talking about you
online right now. Are you part of the conversation? Word of Mouth (WOM) marketing
is an online public relations campaign that is designed to increase the quality
ranking and PageRank of a Web site. The goal of WOM marketing is to join the conversation
and create a buzz among traditional media, bloggers, discussion groups, social networking
sites and other online outlets through the WOM phenomenon.
Through our partner network, ClearSaleing offers the following WOM
services:
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Strategic WOM Planning. ClearSaleing identifies primary online
"influencers" in your industry, as well as appropriate social networking sites,
and then develops and implements an appropriate strategy to get people talking about
you.
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Blogs. ClearSaleing develops and implements an appropriate
blog strategy that provides new content and adds your voice to the online conversation
about issues that are important to your company.
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Search Engine Optimized Press Releases. ClearSaleing creates optimized
press releases and delivers them to selected online media targets, including Yahoo News, Google News and Business Wire. The objective is to provide
searchable content for reporters, analysts and bloggers who increasingly turn to
new media outlets for research.
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