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By integrating online advertising and CRM, we are able to provide lead
generators / direct marketers (companies that market online but complete sales
offline) the same profit tracking and optimization benefits we provide to
Internet Retailers. We are also able to provide complete visibility into the
sales cycle, from campaigns to leads, from leads to opportunities and from
opportunities to accounts. Now each time you close an offline sale and record
the sale in your CRM system, the sale gets matched to the lead where the sale
originated. With this data, you can identify which ads are responsible for your
most profitable sales. You'll also be able to maximize the profitability of your
account by focusing your ad spend only on campaigns and sources that have proven
to turn a profit.
Features include:
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Tool that enables tracking of online leads to offline sales through the
combination of CRM and PPC/online marketing campaigns.
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"Closing the loop: " lead management to determine specific, online campaign
profitability for direct marketers (lead generators).
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Reporting through the ClearSaleing Profit Tracker for granular detail of keyword
performance in offline sales activity.
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Online management of sales stages.
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Graphical presentation of the sales pipeline.
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Profit forecasting and lead quality scores.
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