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Purchase Path
Through its Purchase Path technology, ClearSaleing provides Internet retailers and direct marketers with one of the only accurate ways to measure, compare and optimize profit (ROI) across their online advertising portfolio.

ClearSaleing's Purchase Path technology enables online advertisers to accurately and reliably track and attribute profit and ROI to all online advertising sources that contributed to a purchase or conversion. Competitors with less sophisticated technology improperly assign all of the value to the last ad, a common but misleading practice throughout the industry.
Features include:
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 The ability to track all forms of online advertising that contribute to a sale or conversion.
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 The ability to assemble all participating ads in proper sequence.
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 The ability to intelligently classify ads into the appropriate categories: Introducers, Influencers, and Closers.
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 The ability to properly value each ad's contribution to the sale or conversion, based on path length and ad classification.
Why is ClearSaleing Better?
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 Proper Budget Allocation. ClearSaleing is able to deliver accurate and detailed information to online advertisers on the ROI performance of each advertising source and ad that leads to a conversion, not just the last ad clicked before a conversion.
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 Flexible Application and Configuration. ClearSaleing users have flexibility to configure their Purchase Path data, including the allocation of profit contribution evenly or in a customized manner across each click or impressions in the path.
Take the free trial and learn how to increase your profits from online marketing and pay per click software.
Begin charting your course to more profitable online marketing campaigns.
Call 800.592.0463 for more information.
  
800.592.0463

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