A Guide to Market Leadership in 2012:
A ClearSaleing Online Advertising Study
In this study, ClearSaleing set out to identify the trends and truths that will most highly impact digital marketing in 2012, including improving conversion quality, increasing the focus on customer intent, seeking quality in display media campaigns, enhancing visibility and efficiency in downstream channels, and employing customized attribution to keep ahead of competition. Furthermore, the results of this study show an overwhelming support of social media and display advertising’s ability to create and enhance consumer intent, as well as monumentally affect the revenue driven per customer.
Those with a clear understanding of their customers journeys to a transaction (Purchase Paths), and who embrace clarity in their metrics and innovation in their channel mix, will find themselves at the head of the pack in the new year.
Download the 2012 Study to discover several critical findings, including:
- Social & Display Drive More Revenue
- Social Dominates Traditional Channels
- All Display Is Not Created Equal
- Paid & Natural Search Perform Even Better Than You Think
- And Much More!