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Through its advertising portfolio management platform, ClearSaleing is able to
provide online advertisers with never-before-available visibility,
accountability and transparency for all of their Internet advertising sources
and to optimize the returns across their online campaign investments.
ClearSaleing tracks, values and optimizes virtually all online advertising
sources, including paid search, shopping comparison engines, email campaigns,
affiliate marketing, banner ads and social marketing.
ClearSaleing's strategic advantage in the market is derived from three principle
cornerstones that drive every aspect of the ClearSaleing solution development
and delivery:
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Cross-media profit (ROI) tracking - Use of
profit as the principle metric by which the ClearSaleing technology
tracks, evaluates and optimizes campaign performance across all online media.
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Accurate attribution management - Proper
valuation of each ad's true profit contribution to the ultimate purchase
through its patent-pending Purchase Path technology, which tracks and values
"clicks" and impressions throughout the purchase path,
not just the last click.
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Advertising portfolio management -
Application of a portfolio management approach
that optimally allocates a company's online advertising investment across a
complex mix of advertising campaigns and sources.
ClearSaleing has created the first portfolio management platform
for online advertisers. The platform's online advertising analytics and
optimization technology enables advertisers to efficiently allocate advertising
resources and improve the performance of their online advertising campaigns.
Several integrated modules separate ClearSaleing's technology from any
competitive offering available on the market:
Our company is made up of Google, Wall Street, marketing and technology veterans
who are obsessed with making online business more profitable. We're always
looking for smart, talented people to join our team.
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