The ClearSaleing-hosted webinar, titled American Greetings: Excellence in Online Advertising, will be presented by American Greetings Director of Acquisition Marketing Chris Caputo.

The webinar will cover an array of topics discussing advanced features that have improved AG Interactive's online advertising performance, including:

• Use of profit and ROI as the guiding metrics for campaign performance comparison and improvement;
• Access to real-time performance reporting, allowing for rapid changes in campaign parameters to optimize current market conditions;
• Use of attribution management across the stream of ads leading to a purchase, resulting in proper allocation of their ad budget;
• Implementation of a multi-site, executive dashboard to track and manage all advertising sources in one place, and;
• Leveraging an automated keyword suggestion tool to build out their longtail.
• .and much more!!!

Learn how to optimize your online advertising performance from a leader in the industry by joining us at our webinar, American Greetings: Excellence in Online Advertising.