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Archive for March, 2007
How to Execute a Flawless PPC – CRM Integration Project by ClearSaleing Staff
Posted March 29th, 2007 under All Blogs, CRM, PPC with No Comments
Linmar Systems faced a common problem among PPC advertisers: they couldn't connect the dots between their spending on an online lead generation and the closing of their opportunities. Like most lead generators, they advertised online, but closed deals offline. Data resided in Oracle's CRM On Demand, but was not integrated with their advertising sources. They faced the typical problems of trying to figure out which keyword or ...
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Job Security Through PPC & CRM Integration by Mike Lanese
Posted March 29th, 2007 under All Blogs, CRM, PPC with No Comments
Let's assume you're a search marketing ace at a mortgage company and you're running a PPC campaign for three keywords on Google. Your boss, we'll call him Bruce (but his real name is Eduardo), is trying to figure out whether he can justify his enormous monthly Adwords budget. So he asks you a seemingly simple question: “Which keyword is performing the best in the campaign?”
You recently passed the Google test, ...
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Is Your Conversion Rate What it’s Supposed to Be? by ClearSaleing Staff
Posted March 25th, 2007 under All Blogs, Comparison Shopping Engines, PPC with One Comment
We get asked, “Is my conversion rate what it's supposed to be?”on a pretty regular basis. It's always tough give an exact answer for specific circumstances because actual conversion rates depend on many variables, including seasonality, web site response time, ad quality, etc. It takes a disciplined approach to hone in on the factors that influence the conversion rate for each customer.
Benchmark Data
While we can't give you an exact ...
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Google’s PPA Model is a Threat to the Affiliate Networks, BUT…. by ClearSaleing Staff
Posted March 23rd, 2007 under Affiliates, All Blogs, PPA, PPC with One Comment
Google recently announced a beta version of its long-discussed Pay Per Action (PPA) model. Here's the description from Inside Adwords:
Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site. You'll define an action, set up conversion tracking, and create ...
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Do You Have the Right Data Feed Provider for Your Shopping Comparison Engines? by Adam Goldberg
Posted March 21st, 2007 under All Blogs, Comparison Shopping Engines with No Comments
Many companies advertise low budget services for sending your data feeds to the Comparison Shopping Engines (CSE's). Each engine has its own file format, and the value proposition of these companies is that you only need to create one feed and they will handle sending that feed to all the engines. At a high level, all of the feed provider vendors have the same value proposition. However, ...
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Traditional Link Building Strategies that Still Work by ClearSaleing Staff
Posted March 18th, 2007 under All Blogs, Off-Page SEO with 2 Comments
Rae Hoffman of surgarrae.com recently posted a very interesting round table discussion on advanced link strategies. Participants included some of the leading lights in the industry. As one would expect, the assembled talent offered thoughtful and valuable advice on various linking strategies and methods. It's a longish post, so if you only have a few minutes make sure you read the responses to question two:
“In sectors where links are ...
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What if what was sold didn’t match the term searched? by ClearSaleing Staff
Posted March 11th, 2007 under All Blogs, PPC with No Comments
It is assumed by most online advertisers that a sale for a particular item is the direct result of an ad they created for that item. If a user buys jewelry online, it has to be because of an ad he or she clicked on for jewelry, right?
Well, not necessarily.
Research shows there is a high amount of sales generated from unrelated ads. In fact, a leading web analytics firm ...
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9 Ways to Leverage Your PPC Advertising Investment by ClearSaleing Staff
Posted March 4th, 2007 under All Blogs, PPC with No Comments
We all know that Pay-Per-Click (PPC) advertising, or paid search, is used to generate traffic to a website in effort to increase sales. All things being equal, ads increase traffic and traffic improves customer acquisition. Pretty simple.
What's not so simple, however, are the ways in which you can leverage that investment in paid search advertising to generate additional, derivative value above and beyond your PPC campaigns. And this additional ...
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