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The Metric: Are You Using the Proper Metric to Measure Your Online Ads? by ClearSaleing Staff
Posted January 14th, 2008 under Uncategorized, Webinar with No Comments
This is the first of a three-part webinar series called ‘Optimize Your Online Ad Investment: The Metric, The Measure and The Method’.
What metrics determine if an ad is really effective?
When it comes to successfully evaluating the effectiveness of an ad, profit is the only metric that matters. But how do you solve for profit? What’s the proper valuation method? What if a customer clicks multiple ads to get to a purchase?
Learn how to solve for profit and you can’t go wrong.
Visit our Web site to day and register for part one of our three-part series:
Optimize Your Online Ad Investment: The Metric, The Measure and The Method.
SIGN UP: www.clearsaleing.com/MMM
Schedule:
1. The Metric: Are You Using the Proper Metric to Measure Your Online Ads?
- Thursday 1-24-08 1:30PM EST
- Thursday 1-31-08 1:30PM EST
2. The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Purchase Paths?
- Thursday 2-21-08 1:30PM EST
- Thursday 2-28-08 1:30PM EST
3. The Method: Do You Have a Continuous Improvement Process for Your Online Ad Investments?
- Thursday 3-20-08 1:30PM EST
- Thursday 3-27-08 1:30PM EST