Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how misguided search engine marketers (SEMs) can be based on many industry-standard metrics that lead to false conclusions. This webinar contains several examples as to how these online advertising metrics can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.

This is part 1 of a 3 part series called Optimize Your Online Ad Investment: The Metric, The Measure and The Method. To sign up for the follow-up webinars go to www.clearsaleing.com/mmm.

About ClearSaleing
ClearSaleing is a technology-powered, advertising analytics company and online agency. ClearSaleing provides Internet retailers and direct marketers the only accurate way to measure, compare and optimize ROI across their online advertising portfolio. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.

This entry was posted on Tuesday, February 12th, 2008 at 10:29 am and is filed under Optimization, PPC, Videos, Webinar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.