Advanced online advertising analytics and optimization platform helps Brulant deliver more
profit (ROI) for its clients’ interactive marketing investments.

Columbus, OH (PRWeb) April 14, 2008 — Brulant, Inc., an interactive marketing firm, and ClearSaleing Inc, an online advertising technology company, today announced they have entered into a formal partnership in which Brulant will license ClearSaleing’s online advertising web analytics and optimization technology for use across its search engine marketing client base. With ClearSaleing’s patent-pending online advertising web analytics platform, Brulant will be able to provide its clients with improved measurement, comparison and optimized profit (ROI) across their online advertising portfolios.

“The partnership with ClearSaleing greatly improves our ability to deliver advanced results for client’s online advertising,” said Len Pagon, Brulant’s CEO. “The ClearSaleing technology is ahead of the curve in the search engine marketing industry and will allow us to increase our value proposition to each of our search engine marketing clients.”

The partnership will allow Brulant to seamlessly integrate ClearSaleing’s market-leading, online advertising technology with Brulant’s corporate systems and campaign management processes. Brulant clients will now be able to receive website analytics that measure the full consumer online experience, from initial inquiry to product acquisition. These web analytics deliver greater online intelligence for an extended consumer research and buying experience.

“We are very pleased that one of the premier interactive marketing agencies in the Midwest has done a thoughtful review and chosen to use our advertising analytics and optimization platform to provide added value to its customer base,” said Mike Lanese, ClearSaleing CEO. “Traditional and interactive agencies represent an important, new indirect channel for our technology.”

About Brulant
Brulant is one of the nation’s leading interactive marketing firms infused with deep technology horsepower. Brulant is currently ranked the second largest independently-owned interactive agency in North America and the 3rd fastest growing, overall. Brulant’s capabilities are wrapped around our deep industry knowledge within retail & consumer products, financial services, healthcare, hospitality, manufacturing and services. We understand the unique challenges and goals within these key industries and deliver solutions to help our clients create more meaningful and longer lasting customer relationships, establish a business channel that is highly profitable, and enable the growth of our client’s businesses through the online channel. Some of our clients include Borders, Citizens Bank, Dirt Devil, Fifth Third Bank, Hallmark, Helzberg Diamonds, Kraftmaid, ICI Paints, Marriott, Medical Mutual, National City, Nationwide, Things Remembered, and Tractor Supply Company.

For more information, visit us at www.brulant.com
Brulant
3700 Park East Drive, Suite 300
Beachwood, Ohio 44122

About ClearSaleing
ClearSaleing is an advertising analytics and optimization company that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit – the only metric that matters. Located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.

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