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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for January, 2009

Online Advertising Analytics & Technology Company Announced As Finalist for TechColumbus Innovation Awards by ClearSaleing Staff

Posted January 28th, 2009 under Press Releases, Uncategorized, What's New?, Word of Mouth with No Comments

Online Advertising Analytics & Technology Company Announced As Finalist for TechColumbus Innovation Awards The company responsible for creating the Attribution Management Forum has been recognized as a leader in online advertising analytics. Columbus, OH (PRWEB) January 28, 2009 - ClearSaleing Inc., an online advertising analytics and technology company, has been nominated as a finalist for three awards for the TechColumbus Innovation Awards, which recognizes outstanding achievements in ...

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7 Things You Need To Consider Before Counting On an Automated Bid Manager by Adam Goldberg

Posted January 26th, 2009 under All Blogs, News, PPC, What's New? with No Comments

By Adam Goldberg We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn't your car look much better when detailed by hand? Microwaves speed up the time it takes to cook food, but everyone agrees that the quality of the food suffers. Customer service centers have been automated through call trees and ...

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Attribution Management Forum 2.0 Continues to Attract Online Advertising Industry Influencers by ClearSaleing Staff

Posted January 21st, 2009 under Analytics, Attribution Management, News, Presentations, Press Releases, Webinar with No Comments

Forum looks to draw further conclusions for properly attributing online ad conversion credit across the entire team of online advertisements. Columbus, OH (PRWEB) January 21, 2009 -- As the webcast for the Attribution Management Forum 2.0 nears, many leaders in the online marketing and advertising industry have begun the process of joining the Forum to help define attribution management rules and methodologies. ClearSaleing, an online advertising analytics and technology company, is ...

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What Is the Value of a Facebook Fan? by Adam Goldberg

Posted January 16th, 2009 under All Blogs, Attribution Management, News, Optimization, Uncategorized, What's New? with 11 Comments

By Adam Goldberg If the amount of Facebook fans a company had were an indication of the number of sales for their product(s), we would generally assume that more fans equals more sales. But several factors contribute to the popularity of a Facebook fan base, which can make it difficult to define the value of a fan. Take a simple comparison between brands in the auto industry. Lamborghini has over 447,000 fans ...

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The Attribution Management Forum: Part 5 Offline Ads by ClearSaleing Staff

Posted January 15th, 2009 under Attribution Management, Presentations, Videos, Webinar, What's New? with No Comments

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to ...

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The Attribution Management Forum: Part 4 Banner Impressions and Clicks by ClearSaleing Staff

Posted January 15th, 2009 under Attribution Management, Presentations, Videos, Webinar, What's New? with No Comments

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to

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Attribution Management Forum 2.0 Looks To Answer More Online Advertising Questions by ClearSaleing Staff

Posted January 12th, 2009 under Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments

Forum of online advertisers further investigates how to properly attribute ad conversion credit across the entire team of online advertisements. Columbus, OH (PRWEB) January 12, 2009 -- After establishing some basic guidelines and rules for attribution management across various online advertising sources, a second Attribution Management Forum (AMF) will be held on January 29, 2009. The purpose of the second Attribution Management Forum webcast, sponsored by ClearSaleing and hosted ...

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Attribution Management 2.0 by ClearSaleing Staff

Posted January 7th, 2009 under Attribution Management, Uncategorized, Webinar, What's New? with No Comments

By Adam Goldberg On October 28, we held the first Attribution Management Forum (AMF). We created the AMF to bring together the most influential minds in the online advertising community and to better identify, define and ultimately recommend improved valuation practices and methodologies for measuring an ad's value. The AMF is a thought exercise that has several objectives: • facilitating the discussion of emerging trends in Attribution Management • enabling online marketers to take steps ...

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The Attribution Management Forum 2.0 by ClearSaleing Staff

Posted January 6th, 2009 under Attribution Management, News, Uncategorized, Webinar, What's New? with No Comments

The second Forum in the Attribution Management series builds upon the concepts and guidelines established during the initial forum. New scenarios will be introduced along with some analysis of the results. For those that missed the kick-off Forum, it can be viewed here . We invite everyone to sign up for the next Forum in the Attribution Management series. It is through the collaboration ...

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