Forum looks to draw further conclusions for properly attributing online ad conversion credit across the entire team of online advertisements.

Columbus, OH (PRWEB) January 21, 2009 — As the webcast for the Attribution Management Forum 2.0 nears, many leaders in the online marketing and advertising industry have begun the process of joining the Forum to help define attribution management rules and methodologies. ClearSaleing, an online advertising analytics and technology company, is sponsoring the Forum, which will be hosted by Search Marketing Now.

The Attribution Management Forum 2.0 will be held on Thursday, January 29th at 1 p.m. EST, and is the second Forum in a series intended to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers – how to properly assign value across the team of ads that contributed to a sale or conversion.

The first Attribution Management Forum was successful in establishing basic guidelines and rules for attribution management across various online advertising sources. The purpose of the second Attribution Management Forum webcast is to build upon the concepts and guidelines that were established during the initial Forum webcast in October 2008, while introducing new scenarios and categories related to online ad conversion to the respective audiences of leading online advertisers and marketers.

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