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Latest Posts
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Attribution Management Hot Topic at Etail West 2010
March 9th, 2010 with No Comments -
ClearSaleing and American Greetings Team Up To Teach The Whys And Hows Of Attribution Management At eTail West
February 22nd, 2010 with No Comments -
ClearSaleing Puts an Expiration Date on Clicks in Latest Enhancements to Award-Winning Analytics Platform
February 22nd, 2010 with No Comments
Popular Posts
- The Attribution Management Forum: Part 3 Lifetime of a Banner Impression
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April 25, 2007 with 0 comments - CrimsonCup Provides Excellent Example of Word of Mouth Marketing
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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28
Archive for February, 2009
ClearSaleing Hires New Vice President of Business Development by ClearSaleing Staff
Posted February 25th, 2009 under Press Releases, What's New? with No Comments
Online Advertising Analytics Company Brings Aboard Experienced Industry Professional to Expand Reach
Columbus, OH (PRWeb) February 25, 2009 - ClearSaleing Inc., a leading provider of next generation advertising analytics , announced today the hiring of Sylvie Moreau as VP of Business Development. As ClearSaleing's new Vice President of Business Development, Moreau will be responsible for all facets of revenue generation and opportunity management.
"We're extremely excited about bringing ...
Continue reading ClearSaleing Hires New Vice President of Business Development »
Is Twitter a Bona Fide Advertising Source? by Adam Goldberg
Posted February 16th, 2009 under All Blogs, Attribution Management, PPC, What's New? with No Comments
By Adam Goldberg
What is Twitter? You could ask 100 Tweeters that question and end up with 100 different answers. Some might say it is micro blogging. Others say it is a way to keep your 'followers' up to date on your comings and goings. Another group might say it is a waste of time.
As an online marketer, I want to know if Twitter is a bona fide advertising source. Sure ...
Continue reading Is Twitter a Bona Fide Advertising Source? »
The Attribution Management Forum 2.0: Part 1 Paid Search and LAV by ClearSaleing Staff
Posted February 13th, 2009 under Attribution Management, Videos, Webinar with No Comments
The Attribution Management Forum 2.0, which took place on January 29, 2009, is the second installment in the Forum series. This is the first video in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). The different Purchase Paths explored in this video include : search with a time element, product sold is unrelated to the ads, and lifetime ad value with related products. Please visit
Continue reading The Attribution Management Forum 2.0: Part 1 Paid Search and LAV »
How to do Attribution Management When the Product Sold is Unrelated to the Ad(s) by Adam Goldberg
Posted February 11th, 2009 under All Blogs, Attribution Management, What's New? with No Comments
By Adam Goldberg
One of the most repeated stats about online marketing is that 44% of the purchases that happen online from advertising are for products unrelated to the ad(s) clicked on. If an online marketer were able to see the ad(s) that a consumer clicked en route to purchase, and discovered that the product they purchased was unrelated to the ad(s), how would they attribute sales credit across the ...
Continue reading How to do Attribution Management When the Product Sold is Unrelated to the Ad(s) »
Attribution Management Forum 2.0 Builds on Best Online Advertising Practices and Methodologies by ClearSaleing Staff
Posted February 11th, 2009 under Attribution Management, News, Press Releases with No Comments
The second Forum webcast explored and defined rules for online advertising latency, unrelated sales and social media
Columbus, OH (PRWEB) February 11, 2009 - Leading online advertisers and marketers participated in the Attribution Management Forum 2.0 webcast, which was sponsored by ClearSaleing and hosted by Search Marketing Now. The goal of the second Attribution Management Forum webcast was to bring together the most influential minds in the online advertising ...
Continue reading Attribution Management Forum 2.0 Builds on Best Online Advertising Practices and Methodologies »
ClearSaleing Chief Innovation Officer to Present at Search Engine Strategies London 2009 by ClearSaleing Staff
Posted February 10th, 2009 under News, Press Releases, What's New? with No Comments
2009 SES London invites ClearSaleing's Adam Goldberg to present about online advertising analytics
Columbus, OH (PRWeb) February 10, 2009 - ClearSaleing Inc, an online advertising analytics and technology company, has announced that co-founder and Chief Innovation Officer, Adam Goldberg, will be presenting at Search Engine Strategies London 2009 Conference & Expo.
For his presentation at SES London, Goldberg will be a speaker for the topics 'Why Does Search ...
Continue reading ClearSaleing Chief Innovation Officer to Present at Search Engine Strategies London 2009 »
ClearSaleing CEO Mike Lanese Honored As Executive of the Year at TechColumbus Innovation Awards by ClearSaleing Staff
Posted February 9th, 2009 under News, Press Releases, Uncategorized, What's New? with No Comments
Lanese recognized for outstanding leadership in online advertising analytics and technology provider services.
Columbus, OH (PRWeb) February 9, 2009 - ClearSaleing Inc., an online advertising analytics and technology company, is pleased to announce that CEO Mike Lanese has been named the recipient of the Executive of the Year Award (less than 50 employees) at the TechColumbus Innovation Awards, which recognizes outstanding achievements in technology leadership and innovation.
ClearSaleing was also ...
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The Attribution Management Forum 2.0 is now online by ClearSaleing Staff
Posted February 6th, 2009 under Attribution Management, News, Presentations, What's New? with No Comments
For those that missed the second webcast in the series, Attribution Management 2.0, the slides and poll questions are now available on the Attribution website. Check out the new scenarios and give your input with the poll questions. Results from the live Forum will be posted shortly so make sure to come back to the site to see how industry leaders view the complexities surrounding Attribution Management.
Continue reading The Attribution Management Forum 2.0 is now online »
Are you risking your profits with broad match? by Adam Goldberg
Posted February 2nd, 2009 under All Blogs, PPC, Uncategorized, What's New? with No Comments
Newly discovered secrets about how the engines serve your ads
By Adam Goldberg
Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match type options: Exact, Phrase, and Broad; whereas Yahoo offers Standard and Advanced match. Most search marketers equate Yahoo's advanced match to be a combination of Google and MSN's phrase and broad match.
We believe that depending on their ...
Continue reading Are you risking your profits with broad match? »