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Archive for March, 2009
Measuring the Immeasurable Webinar by ClearSaleing Staff
Posted March 31st, 2009 under Attribution Management, Videos, Webinar with No Comments
The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to:
Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and
Be able to develop appropriate attribution methods to ...
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ClearSaleing Webinar on Attribution Management Modeling Draws Closer by ClearSaleing Staff
Posted March 17th, 2009 under Attribution Management, Press Releases, Webinar with No Comments
Attendees will be provided with answers to attribution management questions through real-world data and Purchase Path analysis
Columbus, OH (PRWeb) March 16, 2009 - ClearSaleing Inc., an online advertising analytics and technology company, is hosting the webinar Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix, and registrations for the event are filling up quickly from Internet marketers around the globe.
ClearSaleing Co-Founder and Chief Innovation Officer, ...
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Lifetime Ad Value with Related Products by Adam Goldberg
Posted March 12th, 2009 under All Blogs, Attribution Management, Uncategorized with No Comments
Adam Goldberg
Getting a new customer is great. Getting a new customer that becomes a repeat customer is even better. When a customer makes a repeat purchase, a marketer needs to consider how to attribute the credit for the future sales back to the marketing that was used to acquire the customer in the first place. Should the original ad(s) that acquired the customer get any credit for future sales? Should ...
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ClearSaleing Webinar Digs Deeper into Solving the Attribution Puzzle by Adam Goldberg
Posted March 12th, 2009 under Attribution Management, News, Press Releases with No Comments
Webinar will provide answers to attribution management questions through real-world data and Purchase Path analysis
Columbus, OH (PRWeb) March 6, 2009 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer, Adam Goldberg, together with Vetra Analytics President, Dr. Purush Papatla, is co-hosting Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix.
The webinar, which further analyzes ...
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Looking to go Beyond Ideologies and Apply Real-world Data to Attribution Scenarios? by ClearSaleing Staff
Posted March 3rd, 2009 under Attribution Management, News, Webinar, What's New? with No Comments
Attend Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix. ClearSaleing Co-Founder and CIO, Adam Goldberg, along with Vetra Analytics President, Dr. Purush Papatla, discuss some of the challenges online marketers face when trying to accurately value a team of ads that lead to a purchase. With data revealed through ClearSaleing's Purchase Path technology, the webinar will cover:
» Frequent Purchase Path Scenarios
» Attributing Profit to ...
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The Attribution Management Forum 2.0: Part 3 Social Media, Offline Ads, and SEO by ClearSaleing Staff
Posted March 2nd, 2009 under Attribution Management, Social Media, Videos, Webinar with No Comments
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. This is the third video in the 2.0 series and covers Offline Ads, SEO, and Social Media. The different Purchase Paths explored in this video are : Direct mail with a branded search, Search with SEO, Twitter with a search, and Twitter with the address bar. Please visit
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The Attribution Management Forum 2.0: Part 2 Banner Impressions and Clicks by ClearSaleing Staff
Posted March 2nd, 2009 under Attribution Management, Videos, Webinar with No Comments
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.
This is the second video in the 2.0 series and covers Banner Impressions and Clicks. The different Purchase Paths explored in this video include: Search followed by banner impressions, and Search followed by banner clicks, . Please visit ClearSaleingInc on YouTube for the latest Attribution videos and ...
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