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Looking to go Beyond Ideologies and Apply Real-world Data to Attribution Scenarios? by ClearSaleing Staff
Posted March 3rd, 2009 under Attribution Management, News, Webinar, What's New? with No Comments
Attend Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix. ClearSaleing Co-Founder and CIO, Adam Goldberg, along with Vetra Analytics President, Dr. Purush Papatla, discuss some of the challenges online marketers face when trying to accurately value a team of ads that lead to a purchase. With data revealed through ClearSaleing’s Purchase Path technology, the webinar will cover:
» Frequent Purchase Path Scenarios
» Attributing Profit to Each Participating Ad
» Why the “Last Click” Method Leads to Wrong Decisions
» Why Branded Terms Are Not as Valuable as Once Thought
» How to Go Beyond PPC and Evaluate Offline Marketing Efforts
Don’t miss this exciting opportunity to see real world data as it is applied to attribution management practices. Sign up now!
March 18, 2009, 1pm EST.