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Archive for April, 2009
You Need More Than Simple Math to Solve Attribution by Adam Goldberg
Posted April 8th, 2009 under All Blogs, Attribution Management, What's New? with No Comments
Adam Goldberg
If you're reading this blog, there's a good chance you've been in a situation like this: You and your marketing colleagues believe giving conversion credit to the last ad click is a flawed attribution method. Therefore, you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of ads that lead to ...
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Measuring the Immeasurable Webcast Now Online by ClearSaleing Staff
Posted April 2nd, 2009 under Attribution Management, News, Uncategorized, Videos, Webinar with No Comments
If you missed the live webcast, or simply want to view it again, the ground-breaking webinar Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix is now available online. Watch as ClearSaleing co-founder and CIO, Adam Goldberg, along with Vetra Analytics president, Dr. Purush Papatla, demonstrate advertising solutions using real world attribution management modeling. Learn how the proper tracking technology paired with statistical analysis can provide accurate attribution ...
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