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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for May, 2009

SafeAuto Case Study by ClearSaleing Staff

Posted May 29th, 2009 under Case Studies with No Comments

SafeAuto: In Less Than 12 Months, Online Advertising Grows Policy Base by 33% SafeAuto Insurance Company, one of the nation's leading car insurance companies, is certainly no stranger to advertising—in fact, television, radio and print ads have served as the company's marketing mainstay since it began in 1993. But when Elie Deshe joined the company in 2006, and last year became its Director of Emerging Media and Event Marketing, he ...

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Agency Case Study by ClearSaleing Staff

Posted May 29th, 2009 under Case Studies with No Comments

Opening Your Eyes to Attribution or the Danger of Last-Click Decisions Executive Summary A well-known advertising agency was tasked by a high-profile healthcare e-Tail client with running a proof-of-concept online advertising campaign. The goal was to find the highest return on ad spend (ROAS) for dollars spent using pay-per-click (PPC) ads, blog advertising and social media. The agency was given a budget supplement and asked to execute campaigns. After consulting ...

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ClearSaleing to Host Attribution Management Lunch at Search Insider Summit, May 6-9, Captiva Island, Florida by ClearSaleing Staff

Posted May 6th, 2009 under Attribution Management, Press Releases with No Comments

Columbus, OH (PRWEB) May 6, 2009 -- Attribution management - the ability to scientifically measure which online marketing activities in a campaign contributed to a sale - is one of the hottest topics in marketing today, as agencies and advertisers have a growing need to more accurately allocate online spend dollars. At May's Search Insider Summit, ClearSaleing, the leading provider of advertising portfolio management ...

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How to Optimize When You Have Long Sales Cycles by Adam Goldberg

Posted May 4th, 2009 under All Blogs, Lead Generation, News, Videos, What's New? with No Comments

By: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing Originally published here on Search Engine Land website Watch the video blog: When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL)  metric and to tie their closed deals back to the lead and back to the ads that produced the lead. Once they're ...

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ClearSaleing Attribution Management Webcast Shows Marketers How to Determine ROI of ‘Untrackable’ Online Marketing by ClearSaleing Staff

Posted May 1st, 2009 under Attribution Management, News, Press Releases, Webinar with No Comments

Statistical attribution models are key to effectively allocating online ad dollars Columbus, OH (PRWEB) May 1, 2009 - Attribution management is one of the most talked about-and misunderstood--topics in today's online marketing environment.  Agencies, e-tailers and advertisers are under increasing pressure to perfectly allocate every online ad dollar, but many are uncertain as to how to most effectively address the problem.  Advertising portfolio management software provider ClearSaleing, Inc. today ...

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