Get Started Today

Want to learn more about ClearSaleing or schedule a private demo?

Fill out the form below and we'll respond to your request within 24 hours.

Or Contact Us

Blog Topics

Latest Posts

Popular Posts

Our Authors

Archives

Older blog posts »

Follow ClearSaleing

Latest Tweet

ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

Follow us on Twitter »

Archive for June, 2009

How to Choose the Best Attribution Solution: The Attribution Management Forum 4.0 by ClearSaleing Staff

Posted June 25th, 2009 under Attribution Management, News, Press Releases, Webinar with No Comments

Attribution Management Buyer's Guide: 10 Features of a Good Advertising Analytics Solution The fourth installment in the innovative Attribution Management Forum series is set to take place Tuesday July 28 at 1PM EST. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, ...

Continue reading How to Choose the Best Attribution Solution: The Attribution Management Forum 4.0 »

Wall Street Journal: “Start-Ups at Internet Retail Show Grab Hold of Recession” by ClearSaleing Staff

Posted June 24th, 2009 under News, Press Releases, What's New? with No Comments

ClearSaleing isn't letting a shaky economy slow us down, according to our Chief Innovation Officer Adam Goldberg. In this Wall Street Journal post, Adam shares his thoughts on how young businesses like ClearSaleing are holding up during the current economic storm.

Continue reading Wall Street Journal: “Start-Ups at Internet Retail Show Grab Hold of Recession” »

Lower Your Click Through Rate to Achieve Better Performance by ClearSaleing Staff

Posted June 22nd, 2009 under Videos, What's New? with No Comments

This is the third video in the ClearSaleing Video Blog Series. Elaborating on a previous blog entry, ClearSaleing Co-founder and CIO, Adam Goldberg, explains why lowering your CTR might actually lead to a higher ROI.  Read the original blog post.

Continue reading Lower Your Click Through Rate to Achieve Better Performance »

Attribution Management Helps Solve 2 problems: Yesterday and Tomorrow by Mike Lanese

Posted June 19th, 2009 under All Blogs, Attribution Management with No Comments

With all the (well-deserved) fuss over attribution management these days, it’s probably worth spending a little time on why it’s important from a macro, problem-solving perspective. We think CMO’s and CFO’s are trying to solve two big problems: 1.    Lack of Historical Insight This is the Yesterday Problem. With all the complexity of running multiple campaigns across several different media, advertisers are unable to accurately determine whether their overall mix of online advertising ...

Continue reading Attribution Management Helps Solve 2 problems: Yesterday and Tomorrow »

ClearSaleing Advertising Analytics Debuts Customized Attribution Management Platform at Internet Retailer Conference by ClearSaleing Staff

Posted June 16th, 2009 under Analytics, Attribution Management, News, Press Releases, What's New? with No Comments

Attribution management is becoming an increasingly important tool for etailers wishing to more precisely identify which online spend activities are leading to conversions. ClearSaleing, a technology and thought leader in attribution management, is taking it one step further: ClearSaleing's new custom attribution settings enable advertisers to pinpoint the exact weight that they want to give to a particular ad, ad source, or organic referrer by assigning custom attribution credit to ...

Continue reading ClearSaleing Advertising Analytics Debuts Customized Attribution Management Platform at Internet Retailer Conference »

4 Safe and Easy Predictions for the Future of Quantitative Marketing by Mike Lanese

Posted June 12th, 2009 under All Blogs, Quantitative Marketing with One Comment

I’ve read several articles and blogs recently that talk about the trend towards quantitative marketing. A few weeks ago, for example, New York Times reporter Stephanie Clifford noted: The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because ...

Continue reading 4 Safe and Easy Predictions for the Future of Quantitative Marketing »

Search + Display Advertising = Reduced Cost Per Acquisition by Adam Goldberg

Posted June 12th, 2009 under All Blogs, Lead Generation, PPA, Videos with One Comment

Originally published here on the Search Engine Land Website Watch the Video Blog: There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...

Continue reading Search + Display Advertising = Reduced Cost Per Acquisition »

Advertising Analytics Leader Launches New Web Site: Site Provides Info on Attribution Management, Profit Tracking and More by ClearSaleing Staff

Posted June 12th, 2009 under News, Press Releases, What's New? with No Comments

Columbus, OH (PRWEB) June 12, 2009 --Advertising analytics software provider ClearSaleing, Inc, announced today the launch of its newly designed web site as part of an overall refocusing of its current brand.  The new site, available online at www.clearsaleing.com, features expanded functionality aimed at creating an enjoyable and educational experience for site visitors. "We certainly understand how powerful a well-designed, easy to navigate web site is when ...

Continue reading Advertising Analytics Leader Launches New Web Site: Site Provides Info on Attribution Management, Profit Tracking and More »