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Archive for July, 2009

Giving Credit To Keywords Where Credit Is Due by Adam Goldberg

Posted July 21st, 2009 under Attribution Management, What's New? with One Comment

We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded keywords were the only ones were converting and their remaining keywords were just ...

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Free educational webcast highlights key attribution management features and functionality to look for when selecting an advertising analytics solution Redding, CT (PRWEB) July 9, 2009 -- On Tuesday, July 28, at 1 PM Eastern Daylight Time, Search Marketing Now presents "Attribution Management Buyer's Guide: 10 Features of a Good Advertising Analytics Solution." This webcast is free and is sponsored by ClearSaleing. Attribution management ...

Continue reading Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution – Live Webcast at Search Marketing Now »

In a recent Interview with AdExchanger, ClearSaleing CIO, Adam Goldberg, explains how ClearSaleing  technology is becoming increasingly important  as marketers are forced to achieve higher profit goals and focus on accurate attribution management.

Continue reading AdExchanger Interview: CIO Goldberg Says ClearSaleing Is Seeing Benefits of Marketers Being Held More Accountable »