Free educational webcast highlights key attribution management features and functionality to look for when selecting an advertising analytics solution

Redding, CT (PRWEB) July 9, 2009 — On Tuesday, July 28, at 1 PM Eastern Daylight Time, Search Marketing Now presents “Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution.” This webcast is free and is sponsored by ClearSaleing.

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics.

Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments.
But to do so requires the right advertising analytics solution. How do advertisers know what to look for?
This webcast highlights key attribution management features and functionality to look for when selecting an advertising analytics solution, including: tracking capability, reporting functions, relevance of ads along Purchase Path, basic and custom attribution modeling, data storage and more.

Speaker Adam Goldberg is co-founder and Chief Innovation Officer for ClearSaleing, Inc. He speaks and writes frequently about attribution management issues for marketers and advertisers.
Register directly or visit Search Marketing Now for more information.

This webcast is sponsored by ClearSaleing. ClearSaleing, Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Our technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing’s proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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