We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded keywords were the only ones were converting and their remaining keywords were just driving traffic.

For each person that told me this, I asked them, ‘How do you measure the success of a keyword?’ …continue reading original post on the Search Engine Land blog

This entry was posted on Tuesday, July 21st, 2009 at 2:08 pm and is filed under Attribution Management, What's New?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.