Want to learn more about ClearSaleing, schedule a private demo or ask a support question? We're here to help. Please call, email or fill out the form below, and we will promptly respond to your message.
Or Call Us! (800) 592-0463
ClearSaleing Blog
Giving Credit To Keywords Where Credit Is Due by Adam Goldberg
Posted July 21st, 2009 under Attribution Management, What's New? with One Comment
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded keywords were the only ones were converting and their remaining keywords were just driving traffic.
For each person that told me this, I asked them, ‘How do you measure the success of a keyword?’ …continue reading original post on the Search Engine Land blog
Hi Adam, Yes this is something which I have thought of before, but just accepted this as a scenario that couldn’t be worked around. I’ll certainly be keeping an eye for more post about this, and maybe some practical ideas on how to best tackle the issue.
Thanks.