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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for August, 2009

Attribution Management Buyers Guide: Part 1 – Attribution Variables by Adam Goldberg

Posted August 28th, 2009 under All Blogs, Analytics, Attribution Management, News, What's New? with No Comments

Attribution Management is the process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a sale or conversion.  Attribution Management is a foundational component of any robust advertising analytics platform.  Proper attribution allows marketers to accurately measure, improve and optimize the profit and ROI generated from their cross-media advertising investments. Given the critical nature of attribution management to advertising analytics, ...

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Web Analytics World: Interview of Adam Goldberg by ClearSaleing Staff

Posted August 20th, 2009 under Attribution Management, News, Press Releases, What's New? with No Comments

Blogger and Analyst from Web Analytics World,  Manoj Jasra, interviews ClearSaleing Co-Founder and CIO, Adam Goldberg.  Most online advertisers suffer from a lack techonology, prohibiting them from viewing all ads in a consumer's Purchase Path™ . However, ClearSaleing's industry leading Attribution Management technology differentiates itself from other solutions on numerous levels.  Continue reading the article for more insight from Adam Goldberg and the benefits of ClearSaleing...

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In Defense Of The Banner Ad by ClearSaleing Staff

Posted August 20th, 2009 under Attribution Management, News, Press Releases with No Comments

ClearSaleing Co-founder and CIO, Adam Goldberg, explains how online banners often play a key role in introducing a consumer to a brand.  Read more about the effects of banner ads and attribution management in the TechPulse360 Blog....

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Allegro Medical Case Study by ClearSaleing Staff

Posted August 17th, 2009 under Case Studies with No Comments

Allegro Medical Increases Pay-Per-Click ROI More Than 100% with ClearSaleing Allegro Medical Supplies Inc. is the leading provider of life-enhancing products. Through innovation and a strong focus on customer service, Allegro Medical provides its customers with the distinct advantage of unparalleled product selection, competitive prices and the convenience of speedy home delivery. Allegro's strong Web presence is bolstered by its high quality e-commerce site. Before ClearSaleing: How to Determine the ...

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ClearSaleing Increases Client Profit 131% by ClearSaleing Staff

Posted August 17th, 2009 under Case Studies with No Comments

Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as "slippers" because typically, these types of terms don't seem to convert—at least when measured by using the “last click” method, where all conversion credit is given to the ad clicked on immediately preceding the purchase. Add this to the fact that general terms are usually more expensive than branded terms like "LL Bean" or "Victoria's Secret” ...

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Media Post News: ClearSaleing Turns Sesame Street Guessing Game Into Science by ClearSaleing Staff

Posted August 17th, 2009 under Attribution Management, News, Press Releases with No Comments

What ads influence the consumer's purchase more than the others? While it may sound like a guessing game from the classic kids show Sesame Street, ClearSaleing cofounder Adam Goldberg wants to turn the concept into a science ...continue reading Media Post Article

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ClearSaleing Announces Industry’s First Means of Using Attribution in Automated Bid Management at Search Engine Strategies Conference by ClearSaleing Staff

Posted August 12th, 2009 under Attribution Management, News, Press Releases, What's New? with No Comments

SAN JOSE, CA Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced the availability of an automated bid management module that allows marketers to not only factor in profit measurement to keyword buying decisions, but also move past “last click” thinking to open up the funnel of keywords along a purchase path that ...

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Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine Strategies Conference by ClearSaleing Staff

Posted August 12th, 2009 under Attribution Management, News, PPC, Press Releases, Uncategorized, Videos, Webinar, What's New? with No Comments

Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry SAN JOSE, CA -- Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The ...

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ClearSaleing Wins Coveted Search Engine Watch Award at SES: “Technology Platform Search Marketers Can’t Live Without” by ClearSaleing Staff

Posted August 12th, 2009 under Attribution Management, News, Press Releases, What's New? with No Comments

SAN JOSE, Search Engine Strategies Conference -- (PRWEB) August 12, 2009 — ClearSaleing, a technology and thought leader in attribution management and advertising analytics, today announced it has won one of the most coveted Search Engine Watch Awards at the Search Engine Strategies Conference. ClearSaleing won in the category “Technology Platform Search Marketers Can’t Live Without” for its attribution-based advertising portfolio management platform. “ClearSaleing is ecstatic to ...

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Ads Don’t Always Sell What They Are Created To Sell by Adam Goldberg

Posted August 10th, 2009 under Attribution Management, Uncategorized with No Comments

Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the time people end up buying a product different than the the one featured on ad they clicked on, and upwards of 11.28% of the time they bought a similar product, but not exactly the same product as the ad they clicked on. When conducting this analysis...  ...

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Search Engine Watch Names ClearSaleing Finalist in “Technology Platform Search Marketers Can’t Live Without” Award by ClearSaleing Staff

Posted August 6th, 2009 under News, Press Releases with No Comments

Columbus, Ohio --  (PRWEB) August 6, 2009 - ClearSaleing, a technology and thought leader in attribution management and advertising analytics, today announced it has been named a finalist in the prestigious Search Engine Watch Awards.  The awards will be announced at the Search Engine Strategies conference, August 10-14, at the San Jose Convention Center. ClearSaleing is a finalist in the category, "Technology Platform Search Marketers Can't Live ...

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ClearSaleing Named Finalist for Search Engine Watch Awards 2009 by ClearSaleing Staff

Posted August 3rd, 2009 under Attribution Management, News, Press Releases, What's New? with No Comments

ClearSaleing, Inc. has been named a Finalist for the Search Engine Watch (SEW) Awards 2009. Competing in the category "Technology Platform Search Marketers Can't Live Without", ClearSaleing showcased their industry leading Attribution Management technology to secure the nomination.  The winners in each category will be announced during the Search Engine Strategies conference in San Jose,  CA, August 11-12. The full list of nominees is available  here.

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