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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for September, 2009

Shop.org Group Working Towards Establishing Standards for Attribution by Adam Goldberg

Posted September 30th, 2009 under All Blogs, Analytics, Attribution Management, News, Press Releases with No Comments

On August 5th 2009, the first meeting of the Shop.org Attribution Special Interest Group (SIG) kicked-off. The originator of the group is Anne Ashbey, who currently is an independent consultant and previously worked for Harry & David. Anne wanted to bring together people who work for eTailers, technology providers, advertising agencies, as well as online marketing insiders to establish "benchmarks" for companies to follow when doing attribution management. She was ...

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MediaPost Raw: From Pray & Spray to Performance & Profit, Part II by ClearSaleing Staff

Posted September 29th, 2009 under Attribution Management, Uncategorized, What's New?, Word of Mouth with No Comments

ClearSaleing CEO, Mike Lanese, on the different methods of Attribution Management and the important relationship between display and search. ...Continue reading the MediaPost Article

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Get Closer to Your Customers this Holiday Season: ClearSaleing Launches Customer Behavior Module with Complete Purchase Path and Latency Analysis by ClearSaleing Staff

Posted September 29th, 2009 under Attribution Management, Case Studies, News, Press Releases, What's New? with No Comments

This holiday season, consumer wallets will be tighter and competition for online purchases the toughest in history. How can an online retailer do the best job of closing sales? The answer is simple: by better understanding their customers through strategic behavioral data and analysis. Columbus, OH (PRWEB) September 29, 2009 -- This holiday season, consumer wallets will be tighter and competition for online purchases the toughest in history. How can ...

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ClearSaleing Leaps Ahead in Attribution Management by ClearSaleing Staff

Posted September 25th, 2009 under Attribution Management, News, Uncategorized, Videos, What's New? with No Comments

Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, talks to WebProNews at the Search Engine Strategies Conference in San Jose. Goldberg explains ClearSaleing's Purchase Path technology and industry leading advancements in Attribution Management. More WebProNews Videos Read the original article

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ClearSaleing and Vetra Analytics Publish the First Internet Retail Version of the American Attribution Index at the Shop.Org 2009 Annual Summit by ClearSaleing Staff

Posted September 21st, 2009 under Attribution Management, News, Press Releases, Uncategorized, What's New?, Word of Mouth with No Comments

Internet Retail AAI Measures the Relative Influence of Online Media Sources on Campaign ROI and Profit Las Vegas, NV (PRWEB) September 21, 2009 -- ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today published the first ever Internet Retail version of its American Attribution Index (AAI). The Internet Retail AAI measures the relative effectiveness ...

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Internet Retailer Daily News: Advertising analytics doubles paid search ROI for Allegro Medical by ClearSaleing Staff

Posted September 16th, 2009 under Attribution Management, News, Press Releases, What's New?, Word of Mouth with No Comments

This article from Internet Retailer Daily News,  explains how Allegro Medical Supplies Inc. utilized ClearSaleing technology and data to increase order size 12%, increase conversions by 2%, and drastically drop the average cost per customer acquisition after just 6 months.  With ClearSaleing's help, Allegro implemented a more targeted ...continue reading article on Internet Retailer site

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ClearSaleing and Vetra Analytics Launch Attribution Management Index (AAI) for the Internet Retail Industry at Shop.org 2009 Annual Summit by ClearSaleing Staff

Posted September 14th, 2009 under Analytics, Attribution Management, News, Press Releases with No Comments

ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced the launch of the Internet Retail version of their American Attribution Index (AAI). The Internet Retail AAI measures the relative influence power that different online marketing vehicles have on consumer conversions, leading to ROI and profit. Las Vegas, NV, Shop.Org Annual Summit (PRWEB) September 14, 2009 -- ClearSaleing, a technology and thought ...

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The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation – SMN Webcast, October 1 by ClearSaleing Staff

Posted September 11th, 2009 under Attribution Management, News, Press Releases, Webinar with No Comments

Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix allocation and better allocate advertising budgets across all online options Redding, CT (PRWEB) September 10, 2009 -- On Thursday, October 1, Eastern Daylight Time, marketers and advertisers have a unique opportunity to learn more about The American Attribution Index (AAI), the first-ever attribution management index that measures the relative ...

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Giving Credit To Keywords Where Credit Is Due Follow-Up by Adam Goldberg

Posted September 9th, 2009 under Attribution Management with No Comments

In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in the form of a case study, below. Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as “slippers” because typically, these types of terms don’t seem to convert...  continue ...

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Webinar: The AAI- Using Attribution Management to Improve Media Mix Allocation by ClearSaleing Staff

Posted September 3rd, 2009 under Analytics, Attribution Management, News, Presentations, Press Releases, Webinar, What's New? with No Comments

Recently, ClearSaleing Inc and  Vetra Analytics  announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The AAI will be discussed in depth in a webinar taking place on Thursday, October 1, 2009 at 1PM  EST. Other topics covered in this informative and groundbrekaing webinar include: How to discover ...

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