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Webinar: The AAI- Using Attribution Management to Improve Media Mix Allocation by ClearSaleing Staff
Posted September 3rd, 2009 under Analytics, Attribution Management, News, Presentations, Press Releases, Webinar, What's New? with No Comments
Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
The AAI will be discussed in depth in a webinar taking place on Thursday, October 1, 2009 at 1PM EST. Other topics covered in this informative and groundbrekaing webinar include:
- How to discover the relative importance of online media sources in influencing purchase decisions.
- How you can benchmark against your competitors using the vertical attribution indices.
- How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.
Join ClearSaleing for the webinar, which will be presented by the CIO and Co-Founder, Adam Goldberg, along with Vetra Analytics President, Dr. Purush Papatla.
Registration is quick and easy, sign up today!