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Giving Credit To Keywords Where Credit Is Due Follow-Up by Adam Goldberg
Posted September 9th, 2009 under Attribution Management with No Comments
In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in the form of a case study, below.
Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as “slippers” because typically, these types of terms don’t seem to convert… continue reading original post on the Search Engine Land Blog.