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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for October, 2009

Attribution Management Buyers Guide Part 6 & 7 – Purchase Path Stages and Time by Adam Goldberg

Posted October 30th, 2009 under All Blogs, Attribution Management, Videos, Webinar, What's New? with No Comments

Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the sixth blog in a 10-part blog series for the Attribution Management Buyers Guide. This sixth ...

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Independent Research Firm Names ClearSaleing A Leader in Attribution Management by ClearSaleing Staff

Posted October 26th, 2009 under Analytics, Attribution Management, News, Press Releases, What's New?, Word of Mouth with No Comments

ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors Columbus, Ohio (PRWEB) October 26, 2009 -- ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution "Leader" in an independent report: "The Forrester WaveTM: Interactive Attribution, Q4 2009" (October 2009)". ClearSaleing received the highest scores in both the "Current ...

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The PeC Review: ClearSaleing Ties Profit to Marketing Tactics by ClearSaleing Staff

Posted October 12th, 2009 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments

ClearSaleing is "awe inspiring and illuminating" according to the Practical Ecommerce (PeC) blog. The PeC is a weekly blog post that evaluates different products and services designed to improve one's Ecommerce business. Read the entire article and watch the video clip demonstrating some of ClearSaleing's strengths in attribution modeling, and profit tracking. Ecommerce marketers want to generate the greatest possible revenue from every promotional dollar invested. But ...

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Ecommerce Know How: Avoid The Last Click Effect by ClearSaleing Staff

Posted October 5th, 2009 under Attribution Management, News, Uncategorized, What's New?, Word of Mouth with No Comments

In recent months, many more online marketers have realized that the "last click effect" can be hazardous to the success of their online marketing campaigns. This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology. Read the entire article from Practical Ecommerce...

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The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation by ClearSaleing Staff

Posted October 2nd, 2009 under Attribution Management, Presentations, Webinar, What's New? with No Comments

The latest installment in the Attribution Forum Series successfully took place on Thursday, October 1st. Once again the Forum was an innovative meeting of the industry's thought leaders concerning Attribution Management. If you missed the live webinar titled,  The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation, it is available on-demand. Check out the Attribution Management site for the latest information ...

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Attribution Management Buyers Guide Part 4 & 5 – Display Advertising and Exclusions by Adam Goldberg

Posted October 2nd, 2009 under All Blogs, Analytics, Attribution Management, News, Videos with No Comments

Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the fourth blog in a 10-part blog series for the Attribution Management Buyers Guide. This fourth ...

Continue reading Attribution Management Buyers Guide Part 4 & 5 – Display Advertising and Exclusions »

Attribution Management Buyers Guide: Part 2 and 3 by Adam Goldberg

Posted October 1st, 2009 under All Blogs, Analytics, Attribution Management, News, Videos, Webinar, What's New? with No Comments

Attribution Management Buyers Guide Blog Part 2: Products Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the second blog in a 10-part blog series for ...

Continue reading Attribution Management Buyers Guide: Part 2 and 3 »