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Ecommerce Know How: Avoid The Last Click Effect by ClearSaleing Staff
Posted October 5th, 2009 under Attribution Management, News, Uncategorized, What's New?, Word of Mouth with No Comments
In recent months, many more online marketers have realized that the “last click effect” can be hazardous to the success of their online marketing campaigns.
This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology.