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Archive for December, 2009
DM News: Search and discover new opportunities by ClearSaleing Staff
Posted December 15th, 2009 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer's purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.
"With the economy, more people are searching for discount-related terms" and fewer ...
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Measuring Social Media – But Why? by Joy Brazelle
Posted December 11th, 2009 under Analytics, Lead Generation, News, Social Media, Uncategorized, What's New? with No Comments
Almost every day I read articles about the difficulty of measuring the impact of social media on a brand. There are big debates not only about how to measure, but also about what to measure. But perhaps it is worth taking a step back to ask, "Why should you measure social media?" I’ll bet the answer for many marketers is... Continue Reading
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10 Tips for Making Your Marketing More Successful in 2010 by Joy Brazelle
Posted December 10th, 2009 under All Blogs, Analytics, Attribution Management, Lead Generation, News, Optimization, PPC, Uncategorized, What's New? with One Comment
Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010
It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010. As you're closing out your 2009 files and looking ...
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Forrester-ClearSaleing Webinar Examined the ROI Benefits of Emerging Science by ClearSaleing Staff
Posted December 7th, 2009 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments
By Amy Hooker, Maven Communications
During a fascinating and insightful hour-long webinar December 1, account managers, brand managers and search marketers from advertisers and agencies listened to Forrester Research analyst Emily Riley and ClearSaleing co-founder Adam Goldberg explain why attribution management is a discipline that should be applied to marketing spend at all budget levels.
Webinar participants learned that attribution is the practice of distributing credit for ...
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Webinar On-Demand- Interactive Attribution: The Last Click Measurement Is Dead. Now What? by ClearSaleing Staff
Posted December 3rd, 2009 under Analytics, Attribution Management, News, Uncategorized, Webinar, What's New? with No Comments
View the Webinar Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer's purchase path.
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