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Webinar On-Demand- Interactive Attribution: The Last Click Measurement Is Dead. Now What? by ClearSaleing Staff
Posted December 3rd, 2009 under Analytics, Attribution Management, News, Uncategorized, Webinar, What's New? with No Comments
View the Webinar
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer’s purchase path.
In this webcast you’ll learn:
• The shifting trends in the market
• How to gain value by adopting attribution measurement practices
• Who the key players in the industry are
This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike. You can download a copy of the Forrester Wave on Interactive Attribution here.
This webinar, which provides an overview of the Forrester Wave and the results, is co-hosted by Forrester Senior Analyst, Emily Riley, and ClearSaleing CIO, Adam Goldberg.