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Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer’s purchase path.

In this webcast you’ll learn:
• The shifting trends in the market
• How to gain value by adopting attribution measurement practices
• Who the key players in the industry are

This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike. You can download a copy of the Forrester Wave on Interactive Attribution here.

This webinar, which provides an overview of the Forrester Wave and the results, is co-hosted by Forrester Senior Analyst, Emily Riley, and ClearSaleing CIO, Adam Goldberg.

This entry was posted on Thursday, December 3rd, 2009 at 12:57 pm and is filed under Analytics, Attribution Management, News, Uncategorized, Webinar, What's New?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.