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Measuring Social Media – But Why? by Joy Brazelle
Posted December 11th, 2009 under Analytics, Lead Generation, News, Social Media, Uncategorized, What's New? with No Comments
Almost every day I read articles about the difficulty of measuring the impact of social media on a brand. There are big debates not only about how to measure, but also about what to measure. But perhaps it is worth taking a step back to ask, “Why should you measure social media?”
I’ll bet the answer for many marketers is…