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Latest Posts
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Attribution Management Hot Topic at Etail West 2010
March 9th, 2010 with No Comments -
ClearSaleing and American Greetings Team Up To Teach The Whys And Hows Of Attribution Management At eTail West
February 22nd, 2010 with No Comments -
ClearSaleing Puts an Expiration Date on Clicks in Latest Enhancements to Award-Winning Analytics Platform
February 22nd, 2010 with No Comments
Popular Posts
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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28
Archive for January, 2010
Leading Attribution Management Company, ClearSaleing, Completes $3.75 Million Funding Package With $1.7 Million Equity Investment From NCT Ventures Fund I, L.P. by ClearSaleing Staff
Posted January 26th, 2010 under Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
NCT Ventures Partner, Bill Frank, and Former Microsoft Marketing Executive, Jeff Bell, Join ClearSaleing Board
Columbus, Ohio (PRWEB) January 26, 2010 -- ClearSaleing, a technology and thought leader in attribution management, announced today it has closed its Series C funding round with a $1.7 million investment from NCT Ventures Fund I, L.P., a Columbus, Ohio-based venture capital fund. The company also announced Jeff Bell, industry leader ...
Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit by Adam Goldberg
Posted January 20th, 2010 under Analytics, Attribution Management, News with No Comments
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most profit. The more accurately we can measure our marketing effectiveness, the better decisions we make, ...
Continue reading Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit »
The Attribution Opportunity – Widening the Top of the Funnel by Joy Brazelle
Posted January 15th, 2010 under All Blogs, Analytics, Attribution Management, News with No Comments
By Joy Brazelle, Director, Product Marketing and Professional Services
Background
Back in the good old days of marketing, marketers made decisions solely based on their gut feelings. They'd create their marketing and media plans, and then print out a huge spreadsheet filled with marketing launches, ad buys, and creatives for the year. The agency and the client would gather around the conference room table and debate one approach versus another until they ...
Continue reading The Attribution Opportunity – Widening the Top of the Funnel »
Clearsaleing Hires Digital Media Veteran as New Vice President Of Strategy And Business Development by ClearSaleing Staff
Posted January 12th, 2010 under News, Press Releases, What's New? with No Comments
ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring of Dustin Engel as Vice President, Strategy and Business Development. Engel will be responsible for new client and partnership acquisition and will lead the market strategy effort.
Columbus, Ohio (PRWEB) January 12, 2010 -- ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring ...
Continue reading Clearsaleing Hires Digital Media Veteran as New Vice President Of Strategy And Business Development »
Search Engine Land: Attribution- What It Is And Why It’s Important by Adam Goldberg
Posted January 5th, 2010 under Analytics, Attribution Management, News with No Comments
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors.
Reading the report will give you an understanding of how Forrester sees each vendor in the space and what each vendor’s strengths and weaknesses are. One key point in the analysis is there is not one specific way to do attribution—each vendor approaches attribution in a ...
Continue reading Search Engine Land: Attribution- What It Is And Why It’s Important »