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Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit by Adam Goldberg
Posted January 20th, 2010 under Analytics, Attribution Management, News with No Comments
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most profit. The more accurately we can measure our marketing effectiveness, the better decisions we make, which ultimately…
Read the entire article on the Search Engine Land Blog…