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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for February, 2010

ClearSaleing and American Greetings Team Up To Teach The Whys And Hows Of Attribution Management At eTail West by ClearSaleing Staff

Posted February 22nd, 2010 under Analytics, Attribution Management, News, Press Releases with No Comments

ClearSaleing’s advertising analytics and paid search campaign improvement on the agenda at etailer summit Columbus, OH (PRWEB) February 22, 2010 -- ClearSaleing, a technology and thought leader in attribution management, and American Greetings will delve into the emerging science of attribution and how it can help online retailers improve conversions rates via all marketing channels at the annual eTail West conference, February 22-25, ...

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ClearSaleing Puts an Expiration Date on Clicks in Latest Enhancements to Award-Winning Analytics Platform by ClearSaleing Staff

Posted February 22nd, 2010 under Analytics, Attribution Management, News, Press Releases with No Comments

Debuting at eTail West, ClearSaleing enables marketers to set expiration dates to see which clicks really convert Columbus, OH (PRWEB) February 22, 2010 -- Clicks are great but the best clicks are those that move customers to a conversion in a reasonable timeframe. Advertisers and agencies have been looking for a means of setting time limits on clicks to see which ones truly influence a conversion. ClearSaleing, a technology and ...

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ClearSaleing Wins Outstanding Product at TechColumbus Innovation Awards by ClearSaleing Staff

Posted February 17th, 2010 under News, Press Releases, Uncategorized, Videos, What's New? with No Comments

TechColumbus Innovation Awards - One of the Nation's Largest Technology Awards Ceremonies - Honors Leaders for Their Technology and Innovation Achievements 2009 Innovation Awards: Outstanding Product - ClearSaleing from TechColumbus on Vimeo. COLUMBUS, Ohio, Feb. 5 /PRNewswire/ -- TechColumbus today announced winners of its annual Innovation Awards, which recognize Central Ohio leaders and companies for their outstanding achievements in technology leadership and innovation in 2009. ...

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The Attribution Managament Forum: Which Attribution Solution Is The Right Fit For You? by ClearSaleing Staff

Posted February 11th, 2010 under Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments

Date: Wednesday, March 10, 2010 Time: 1:00 PM EST | 10:00 AM PST Register Now Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best ...

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DM News: Attribution management- Impacting the Bottom Line by ClearSaleing Staff

Posted February 10th, 2010 under Attribution Management, News with No Comments

View the entire article Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending. Attribution is a method of determining which of your online ads lead a customer toward a purchase decision, and pinpointing the level of influence of each of these ads. ...

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Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? by Adam Goldberg

Posted February 1st, 2010 under Analytics, Lead Generation, News, Uncategorized, What's New?, Word of Mouth with No Comments

Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average CPM for display media to ...

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