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Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? by Adam Goldberg
Posted February 1st, 2010 under Analytics, Lead Generation, News, Social Media, Uncategorized, What's New?, Word of Mouth with No Comments
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an avera
ge CPM for display media to determine the value.
I found it interesting this week to read What Celebrities Make For Twittvertising, which discussed the heavy payouts celebrities receive for tweeting about various products and brands. After reading this, I couldn’t help but think about how this relates to valuing a Facebook fan, so I decided to have some fun by identifying ways to truly value these celeb tweets…
Read the entire article on the Search Engine Land Blog…