Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average CPM for display media to determine the value.

I found it interesting this week to read What Celebrities Make For Twittvertising, which discussed the heavy payouts celebrities receive for tweeting about various products and brands. After reading this, I couldn’t help but think about how this relates to valuing a Facebook fan, so I decided to have some fun by identifying ways to truly value these celeb tweets…

Read the entire article on the Search Engine Land Blog…

This entry was posted on Monday, February 1st, 2010 at 10:00 am and is filed under Analytics, Lead Generation, News, Social Media, Uncategorized, What's New?, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.