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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Archive for March, 2010

Understanding Attribution by Joy Brazelle

Posted March 31st, 2010 under All Blogs, Attribution Management, News, PPC, Uncategorized, What's New? with No Comments

Understanding Attribution Conceptually, attribution is easy to understand.  Metrics are calculated based on allocation rules.  At its simplest, attribution is based on even allocation. But taking a look ‘under the hood’ shows that even this basic attribution model can be quite complicated.   To do this, let’s isolate one order: One product sold to Google Affiliate Network: Two clicks in the path: Exclusions ...

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ClearSaleing Launches Attribution Management Certification Program For Digital Marketing Wizards by ClearSaleing Staff

Posted March 23rd, 2010 under Attribution Management, News, Press Releases, What's New? with No Comments

Graduates will earn industry’s first professional attribution certification; for more info, visit ClearSaleing at Booth # 224 at SES NY, March 22-26, 2010 New York (PRWEB) March 22, 2010 -- ClearSaleing, a technology and thought leader in attribution management, announced today the launch of the ClearSaleing Attribution Management Professional (CAMP) Certification Program, designed to give digital marketers intensive training on advanced advertising analytics, attribution management ...

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Video Blog Series: A Tale of 2 Keywords by ClearSaleing Staff

Posted March 17th, 2010 under Analytics, Attribution Management, News, Uncategorized, Videos, What's New? with No Comments

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” This famous opening line from A Tale of Two Cities accurately describes the life of two keywords that reside in two very different countries (paid search campaigns). These two keywords were identical twins separated at birth. One keyword moved to Country A, which followed the law ...

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Attribution Management Hot Topic at Etail West 2010 by ClearSaleing Staff

Posted March 9th, 2010 under Analytics, Attribution Management, News, Press Releases, Videos, What's New? with No Comments

Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year's Etail West conference in Palm Desert, CA.

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