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Video Blog Series: A Tale of 2 Keywords by ClearSaleing Staff
Posted March 17th, 2010 under Analytics, Attribution Management, News, Uncategorized, Videos, What's New? with No Comments
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…”
This famous opening line from A Tale of Two Cities accurately describes the life of two keywords that reside in two very different countries (paid search campaigns). These two keywords were identical twins separated at birth. One keyword moved to Country A, which followed the law of last click attribution. The other keyword moved to Country B, where they followed the law of attribution management.
“It was the spring of hope” for the keyword that moved to Country B; “It was the winter of despair” for the keyword that moved to Country A.
Let’s now examine why these two identical keywords live such very different lives. Each of these keywords are classified as general terms…