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Archive for April, 2010
Search Insider Summit Recap by Adam Goldberg
Posted April 29th, 2010 under All Blogs, Analytics, Attribution Management, News, What's New? with No Comments
I recently returned from the Search Insider Summit in Captiva Island, Florida. The SIS Summit is unlike any other conference I’ve attended (SES, SMX, AdTech, DMA, eTail, Shop.org) in that SIS is setup like a TED conference where each speaker is given anywhere from 5-18 minutes to present. The presentations are designed to really make you think. Instead of presenting a bunch of tactical, how-to information, SIS presentations are more ...
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Attribution Management: Common Myths & Misconceptions by ClearSaleing Staff
Posted April 20th, 2010 under Analytics, Attribution Management, News, Presentations, Press Releases, Webinar, What's New? with No Comments
Attribution management is shrouded in mystery to some online marketers. But it's pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn't mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic ...
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Attribution Technology: What’s Best For Your Needs? by Adam Goldberg
Posted April 14th, 2010 under Analytics, Attribution Management, News, What's New? with No Comments
A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: operational and project based attribution.
For this post, I want to go one step further and explain how you can use several different types of technologies for operational and project-based attribution. The tables below should help you select the most appropriate ...
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