Want to learn more about ClearSaleing, schedule a private demo or ask a support question? We're here to help. Please call, email or fill out the form below, and we will promptly respond to your message.
Or Call Us! (800) 592-0463
Archive for May, 2010
Understanding Attribution Part III: A Visual Blog by Joy Brazelle
Posted May 27th, 2010 under All Blogs, Analytics, Attribution Management, News, Uncategorized, Word of Mouth with No Comments
In previous posts, I’ve tried to explain the reasons behind the frustrating fact that some report data just won’t ever match. This week’s topic is a no-brainer. To best describe why reports created by pulling data from different data sources won’t match other reports, let’s see it visually.
So, why is this a problem? Say you haven’t configured your web analytics to track your PPC, or maybe an agency ...
Continue reading Understanding Attribution Part III: A Visual Blog »
Webinar Available- Attribution Management: Common Myths & Misconceptions by ClearSaleing Staff
Posted May 13th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments
The latest webinar in the Attribution Management Forum series is now available for on-demand viewing. Attribution Management: Common Myths & Misconceptions provides an overview of the 12 most commonly held beliefs about the concept of attribution management. Other topics discussed in the webinar include:
How to analyze your current attribution management status (or lack of it);
Are there any good tools available?
Which ads and sources should ...
Continue reading Webinar Available- Attribution Management: Common Myths & Misconceptions »
Understanding Attribution: All Reports Are Not Created Equally by Joy Brazelle
Posted May 13th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
Attribution is a new concept to many marketers. And a natural reaction to seeing new information, especially information (or data) that is different, is to question the accuracy of the reports (data). The way that seems most logical to confirm that the new numbers are correct is to compare one report to another. In my last post I introduced this series of blogs hoping to alleviate frustration that many marketers ...
Continue reading Understanding Attribution: All Reports Are Not Created Equally »
Attribution Myths & Misconceptions by Adam Goldberg
Posted May 10th, 2010 under All Blogs, Analytics, News, Press Releases, Uncategorized, Webinar with No Comments
When something gains a lot of popularity, whether it is a new product, a celebrity, a political view, a new business process, etc., you have your supporters and detractors. Typically, the supporters only see things with rosy colored glasses, which could cause them to ignore any negatives, while detractors use a lot of half-truths or flat out lies to represent their point of view. Given that Attribution Management is amongst ...
Continue reading Attribution Myths & Misconceptions »
Internet Retailer: Stanley Steemer cleans up its ad tracking with a new system by ClearSaleing Staff
Posted May 3rd, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized, What's New? with No Comments
When Gavin Meyers joined carpet cleaning company Stanley Steemer, he quickly realized he needed more practical, usable analytics data than he was getting from the program in place.
“We received reports and information that focused on a top-level view—for example, showing us where our money was being spent and highlighting the times of day that our target audience was more active,” says Meyers, Internet marketing manager ...
Continue reading Internet Retailer: Stanley Steemer cleans up its ad tracking with a new system »
Understanding Attribution: 5 Reasons Why the Numbers Won’t Match by Joy Brazelle
Posted May 3rd, 2010 under All Blogs, Analytics, Attribution Management, News, Optimization, Press Releases, Uncategorized, What's New? with No Comments
Almost daily I field questions from marketers who are trying to compare two different reports. They are confused because the numbers don’t match.
There are many, many, many reasons why, when comparing two reports, even from the same system, the numbers will not match.
The reasons are (and each week, I will cover one reason in detail):
1. Attribution Reporting
Attribution reports’ calculations update daily and divide credit (orders, revenue and profit) over ...
Continue reading Understanding Attribution: 5 Reasons Why the Numbers Won’t Match »