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Internet Retailer: Stanley Steemer cleans up its ad tracking with a new system by ClearSaleing Staff
Posted May 3rd, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized, What's New? with No Comments
When Gavin Meyers joined carpet cleaning company Stanley Steemer, he quickly realized he needed more practical, usable analytics data than he was getting from the program in place.
“We received reports and information that focused on a top-level view—for example, showing us where our money was being spent and highlighting the times of day that our target audience was more active,” says Meyers, Internet marketing manager for Stanley Steemer. “But I had a strong sense that there was a lot more going on.”