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Looking Beyond Last Click: An Agency’s Approach To Interactive Attribution by ClearSaleing Staff
Posted June 21st, 2010 under Analytics, Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments
Join ClearSaleing on Wednesday, June 30 at 1pm EST for the next webinar in the Attribution Management series titled: Looking Beyond Last Click: Rosetta’s Approach To Interactive Attribution.
Rosetta’s command of ClearSaleing’s attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:
- How different marketing tactics tend to come in at different points in the conversion funnel
- Why it is important to provide credit to the entire purchase path a user utilizes to convert
- How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
- How understanding the complete picture for PPC upper funnel terms impacted accounts
- How attributed data has been a component in successfully driving down CPA
- How impression tracking proves the true value of display
Speakers during the webinar include Rosetta’s Analytics and Optimization Manager, Brean Bark, along with Search, Online and Social Media Manager, Aaron Smith. The discussion is moderated by ClearSaleing’s co-founder and CIO, Adam Goldberg.
Register now for this free webinar.