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Archive for July, 2010
What’s the ‘A’ In CPA For Display? by Adam Goldberg
Posted July 29th, 2010 under All Blogs, Analytics, Attribution Management, What's New? with No Comments
Article originally published here on the Search Engine Watch Blog
For years now, marketers have been able to buying display advertising, either by cost per impression (CPM), cost-per-click (CPC), or cost per action (CPA). More companies are opting for the CPA route, which on the surface seems like a much safer ...
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Upcoming Webinar: Attributions Other Actionable Benefits by ClearSaleing Staff
Posted July 26th, 2010 under Analytics, Attribution Management, News, Press Releases, Uncategorized, Webinar with No Comments
The next webinar in the Attribution Management Forum series, Attribution's Other Actionable Benefits, is Wednesday August 4th at 1pm EST.
Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free ...
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ROI Magazine: Social Media Marketing- Getting in the Game by Joy Brazelle
Posted July 21st, 2010 under All Blogs, Social Media, Uncategorized with 2 Comments
Epic social media successes Facebook and Twitter have many marketers scrambling to figure out how, or if, they should include these trendy sites in their marketing mix.
The hard fact is, social media, like any other marketing program — email, pay per click, affiliates, etc. — is less about luck and instant success, and much more about common sense, ...
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Getting Value Out of Google Search Funnels by Adam Goldberg
Posted July 20th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...
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Webinar Video: Rosetta’s Approach To Interactive Attribution by ClearSaleing Staff
Posted July 8th, 2010 under Analytics, Attribution Management, News, Uncategorized, Videos, Webinar with No Comments
The ClearSaleing and Rosetta co-sponsored webcast titled, Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution is now available for on-demand viewing. The webcast featured Brean Bark, Analytics and Optimization Manager, and Aaron Smith, Manager – Search, Online and Social Media, both from Rosetta. The session was moderated by ClearSaleing's CIO and co-founder, Adam Goldberg.
This free webinar discussed:
How different marketing tactics tend to come in at different ...
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