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Webinar Video: Rosetta’s Approach To Interactive Attribution by ClearSaleing Staff
Posted July 8th, 2010 under Analytics, Attribution Management, News, Uncategorized, Videos, Webinar with No Comments
The ClearSaleing and Rosetta co-sponsored webcast titled, Looking Beyond Last Click: Rosetta’s Approach To Interactive Attribution is now available for on-demand viewing. The webcast featured Brean Bark, Analytics and Optimization Manager, and Aaron Smith, Manager – Search, Online and Social Media, both from Rosetta. The session was moderated by ClearSaleing’s CIO and co-founder, Adam Goldberg.
This free webinar discussed:
- How different marketing tactics tend to come in at different points in the conversion funnel
- Why it is important to provide credit to the entire purchase path a user utilizes to convert
- How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
- How understanding the complete picture for PPC upper funnel terms impacted accounts
- How attributed data has been a component in successfully driving down CPA
- How impression tracking proves the true value of display
View the webinar now. (Registration required)
Looking Beyond Last Click: Rosetta’s Approach To Interactive Attribution