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ROI Magazine: Social Media Marketing- Getting in the Game by Joy Brazelle
Posted July 21st, 2010 under All Blogs, Social Media, Uncategorized with One Comment
Epic social media successes Facebook and Twitter have many marketers scrambling to figure out how, or if, they should include these trendy sites in their marketing mix.
The hard fact is, social media, like any other marketing program — email, pay per click, affiliates, etc. — is less about luck and instant success, and much more about common sense, patience and hard work
Twitter and Facebook should most definitely be included in a marketers strategy, but just because a profile is set up on these sites, it doesn’t mean they will work on their own. If you are going to dive into the world of Social Media, in order for it to be an effective marketing tool, you have to be an active participant. Tweet every day, link it up with your Facebook, so that both are updated daily, make yourself active in the online space, get your brand out there.